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MANAGEMENT - Client Analysis - First Impressions

 

MANAGEMENT - Client Analysis - First Impressions

by Philip George

Everyone is guilty of making judgments from first impressions, it's human nature, and Hairdressers are no exception. When greeting a client for the first time, do we make mistakes by judging a book by its cover?

A client's dress, make-up, hairstyle and demeanor will all give clues as to the client’s character or personality. Whilst taking note of our first impressions, we should also pay special attention to their special needs during the consultation period. They might be in need of a more fashionable and younger look, or are starting a new job and want to appear more corporate. They might have come to the salon with a specific purpose, and we need to find out what these are by patiently talking to them.

Not all clients want a complete change of style or the latest fashionable trend and would be better suited, and feel more comfortable, with a classic or simple look. 

To individualize a look, a talented stylist can hint or suggest ideas or a contemporary twist to clients thus providing the difference between themselves and other stylists. Providing a more unique, customer-orientated service will help to ensure the client remembering them. Other factors to avoid would be the guess that a client’s age dictates styling options. It would be wrong to assume that older clients want something new or trendy. They might be happy with the look they have cultivated. Once again, a good Hairdresser knows how to adapt a style to any age or demand.

It is hard not to judge someone from their appearance and mannerisms when they first walk into your salon, but take the time to get to know your clients.

 

 

參考譯文:

跳出第一印象的框架 細心聆聽顧客所需

每個人都會犯上憑第一印象判斷他人的錯失,這是人之常情,髮型師當然不例外。首次接觸顧客時,我們又有否以貌取人?

客人的衣著、妝容、髮型和行為舉止固然可以讓我們一窺他們的性格及為人。然而,在這些第一印象之上,我們和客人傾談時,亦應該留意他們的個別需要。某些顧客需要較時尚年輕的造型,但有些可能剛轉換新工,想打扮得專業一些。顧客光顧髮型屋的目的各異,我們需要耐心地和他們溝通,並找出他們所需。

徹底改頭換面或者最新潮的造型並非所有顧客的那杯茶。簡潔、典型的髮型有時反而更適合,令他們感覺更舒服自在。

聰明的髮型師懂得暗示或提議一些想法,甚或一個時下的流行轉變,使顧客的造型更個人化,從中更可彰顯出自己和其他髮型師的分別。提供獨特、貼心的服務,有助客人記住髮型師。切忌純粹以顧客的年齡決定造型,假設上了年紀的顧客想要新潮的造型並不恰當,他們可能滿足於自己本身已建立的形象。一個好的髮型師知道該如何因應顧客的年齡及需求而改變造型。

當客人首次踏足你的髮型屋,的確很難避免以貌取人,但是,請髮型師多花一點時間,真正了解一下你的客人。

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